Building Community Through Craft Coffee with Jacob Betts

For this interview, I talk to Jacob Betts about the world of craft coffee! A self proclaimed “coffee geek”, Jacob works in the specialty coffee field and has had a love affair with the art form for many years.

Outside of the shop, he is also the Director of Digital Media of a non profit organization, and he is also a singer-songwriter and is a member of the band, The American Hotel System.

We had a really well rounded conversation that went through his journey of discovering his love for craft coffee. We talk about some of the fundamental aspects of what extracting coffee means as well as some of the newer scientific discoveries that are changing and challenging the way coffee professionals approach the traditional methods.

Through this art form and the discipline of extracting the perfect cup, he discovered that this setting also encouraged a sense of community. He was able to find some of his most treasured connections through the highest of highs and the lowest of lows, in a coffee shop. Enjoy the episode!

Follow Jacob on Instagram @theconcussedcoffeegeek and check out his band @theamericanhotelsystem on all of the streaming platforms.

Find the episode HERE.